One of our key strategic focus as a business is to ensure we remain customer/consumer centric, this is why we continue to think of new and innovative ways to excite our customers, shoppers and consumers. Our promotions focus on 3 different levels, that is; our direct customers, their direct customers and lastly our consumers. The motivation behind this is to ensure we are continuously creating connections each touch point our product goes through. When deciding on rewards, we try as much as possible to give away prizes that are relevant and add value to the winners beyond the promotion/campaign period.